By Mary Furlong
“Mary is an evangelist who has been promoting the dream of the boomer/senior marketplace for over twenty-five years. She knows the buyer section greater than an individual, and this booklet displays her insight.” —Guy Kawasaki, handling Director, storage expertise Ventures and writer of The paintings of the beginning “Dr. Mary Furlong is a real visionary. Her insights and marketplace intelligence are always spot on and her notions approximately what to do and the way to do it call for critical realization from begin marketers to Fortune 500 executives. In Turning Silver into Gold she has performed a masterful task of showing a vast variety of well timed and actionable paths to good fortune. I heartily suggest this ebook to somebody drawn to gaining a greater knowing, and assembly the myriad wishes, of a maturing population.” —Ken Dychtwald, Ph.D., President of Age Wave, writer of The Age Wave, Age strength, and the ability Years “Mary Furlong’s ebook has a social middle in addition to a company experience. She is making an attempt to help those who are in enterprise, yet now not easily for the sake of exploiting a industry. including worth to existence is as vital to her because it is to us at AARP.” —From the Foreword via invoice Novelli, leader govt Officer, AARP “Mary Furlong is knowledgeable at the child Boomer demographic as a tutorial, entrepreneur, and marketer. She has plenty to educate approximately tips on how to effectively achieve and effect this huge, immense market.” —Myrna Blyth, Founding Editor, extra journal “Furlong monitors a real grab of boomer sensibilities, in particular these of decency and happiness and the typical solid; whilst she speaks of price further, it isn't simply the markup yet how the services or products provides to the excitement of residing correct and well.” —Kirkus enterprise & own Finance document As they age, America’s seventy eight million child boomers will stay extra energetic, artistic, creative lives than any new release ahead of them. This represents a very huge, immense company chance. during this publication, the world’s #1 authority on advertising to “post-50” child boomers deals an entire blueprint for taking advantage of that chance. Dr. Mary Furlong unearths step forward product and repair possibilities, and provides you the instruments, assets, concepts, and knowledge you want to capitalize on them. She bargains strong perception into child boomers’ new lifestage transitions in housing, future health, health, funds, family members, model, romance, go back and forth, and work–and the recent model offerings they’re approximately to make. all through, Furlong combines large, authoritative marketplace examine with inspirational tales approximately passionate, tenacious marketers and model leaders who're blazing new trails in those fast-growing markets. You’ll how you can phase boomer markets, and determine possibilities to innovate fullyyt new different types of goods and providers. You’ll realize which revenues and advertising and marketing concepts relatively paintings, or even discover possibilities within the superb around the world boomer industry. 5 developments shaping the following child boomer revolution worldwide markets, toughness, lifestage transitions, expertise, and spirituality From proposal to product to financing, and past All you want to execute in your child boomer product/service chance the hot healthcare revolution, the recent healthcare company How boomers are utilizing the latest techniques to take keep an eye on over their healthiness futures intercourse and romance: I’ll have what she’s having the recent sexual revolution: making it think just like the first time–or larger making a choice on households, making connections robust new possibilities in aiding boomers achieve out and fix in regards to the writer Dr. Mary S. Furlong is the top authority at the child boomer iteration because it strikes past 50. She based Mary Furlong & affiliates to assist socially and consumer-conscious businesses achieve this becoming marketplace. She can be government Professor of Entrepreneurship and girls in management at Santa Clara University’s Leavey institution of industrial. sooner than launching Mary Furlong & affiliates, Dr. Furlong based the nonprofit association SeniorNet in 1986. She based 3rd Age Media in 1996, finally attaining greater than million contributors. during the process her paintings for either corporations, she raised $120 million in enterprise capital cash. She has urged President Clinton, Congress, the AARP, and company consumers together with IBM, Johnson & Johnson, Merrill Lynch, Procter & Gamble, and Microsoft. With the yankee Society on getting older, Dr. Furlong co-produced the profitable 2004, 2005, 2006, and 2007 What’s subsequent Boomer company Summits. She used to be government manufacturer of the 2005, 2006, and 2007 Silicon Valley Boomer enterprise Summits and $10,000 Boomer marketing strategy Competitions. She is a member of the management Circles of the yankee Society on Aging’s company discussion board on getting older, the nationwide Council on getting older (NCOA), and the AARP. She can also be an consultant to a number of start-up businesses all considering the boomer industry. Dr. Furlong has seemed on CBS, NBC’s this present day exhibit, PBS, and NPR to debate traits in getting older andtechnology. She used to be named one of many best 50 businessleaders by means of Time electronic, and has additionally been commemorated by way of Fortune Small company journal. Her books contain Grown-Up’s consultant to Computing.
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34. There are 850,000 knee operations each year just for meniscus tears. html. 35. James L. Eng, “Large Number of Patients Seek ‘Unconventional’ Therapy; Medicine: Naturopathy, which Emphasizes the Healing Power of Nature, Is Among the Popular Alternatives for Treating and Preventing Ailments,” Los Angeles Times, May 2, 1993, B3. 36. “Almost 70 Percent of Older Adults Use Alternative Medicine,” SeniorJournal. htm. 37. int/mediacentre/factsheets/fs134/en/. 3 TRAVEL: AN ADVENTURE FOR THE HEART, MIND, AND SOUL Introduction Homer lost his wife of 60 years and was not sure how to cope.
11 Instead, boomers want to get involved with their destination by learning about it or giving something back. 12 Voluntourism, which describes a visit on some type of service mission, is also joining the travel mainstream. Ann says that the boomers want three things when they travel: good value, engaging all their senses, and lots of options. “They seem to be traveling in smaller groups or special interest groups or with their families. They consider travel a priority and see educational experiences as key.
Since 2002, he has been the CEO and president of Posit Science Corporation, a San Francisco-based company that develops and markets software programs to improve memory and cognitive performance. A global consortium of university-based scientists design, test, and evaluate exercises that rejuvenate the brain through intensive and progressively challenging exercises that engage the brain in new ways. By signing on with Posit Science, Jeff became a leader of a revolution CHAPTER 2 • THE BUSINESS OF HEALTH 33 in health.