The New Small: How a New Breed of Small Businesses Is by Phil Simon

By Phil Simon

A small seafood eating place draws new buyers with almost no advertising finances. An iPad case producer generates greater than $1M in profit in 4 months with merely 4 staff. A voiceover corporation is ready to attach millions of artists with possibilities, all with no dear and software program. A legislations enterprise raises entry to key details whereas dramatically decreasing technology-related expenses and risks.  And those 4 businesses are hardly ever distinct. a brand new breed of small companies is utilizing software program as a provider (SaaS), loose and open resource software program, social media and networks, mobility, cloud computing, and different rising applied sciences to do issues easily impossible even 5 years in the past. within the New Small, you will find how those businesses creatively and intelligently use know-how to:Reach new customersReduce costsIncrease inner collaboration and communicationCreate versatile paintings environments Rife with profiles from a large choice of industries, the hot Small bargains pragmatic suggestion and classes approximately how small companies are harnessing the facility of rising applied sciences. it is a must-read for small company owners-and these wondering beginning their very own retailers.

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5] They include these: Resource availability Perceived need Priorities Bad decisions IT project failure stories and statistics Finding the right scale Let’s explore them. Resource Availability Many small businesses have lacked the financial and human resources of their larger brethren. Historically, they often could not afford best-of-breed systems and technologies. Perceived Need Many small businesses have made do with paper files, spreadsheets, and other technological Band-Aids. Historically and at a core level, many have not recognized that they needed proper systems or applications.

I suppose that this would make sense if these emerging technologies offered only marginal improvements to John Q. Business Owner. But that’s just not the case. These days, many small companies ignore technologies that, at a minimum, can help them significantly: Grow their businesses Attract talented employees Improve access to key information Increase employee communication and collaboration Reduce costs of recruiting, IT, and marketing Compete with larger companies Of course, exceptions abound.

We’re helping people find new business by building virtuous cycles, a topic covered in Chapter 15. These are just a few of the subjects I believe in deeply. And there are many more covered in this important book. See? Phil wrote this book for me. He just didn’t know it at the time. So, you now know what this book is generally about. But who reads Forewords, anyway? Three groups of people: Obsessives. ) People who want the bigger story. People who are evaluating whether to buy this book. Maybe you are sick of working in a faceless office.

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