The Network Society: A Cross-Cultural Perspective by Manuel Castells

By Manuel Castells

Manuel Castells - one of many world's pre-eminent social scientists - has drawn jointly a stellar crew of members to discover the styles and dynamics of the community society in its cultural and institutional variety. The booklet analyzes the technological, cultural and institutional transformation of societies worldwide by way of the serious function of digital conversation networks in enterprise, way of life, public companies, social interplay and politics. The participants exhibit that the community society is the hot kind of social association within the details age, changing the commercial society. The booklet analyzes methods of technological transformation in interplay with social tradition in several cultural and institutional contexts: the USA of the United States, the uk, Finland, Russia, China, India, Canada, and Catalonia. the themes tested comprise company productiveness, international monetary markets, cultural identification, the makes use of of the web in schooling and overall healthiness, the anti-globalization circulation, political approaches, media and id, and public regulations to steer technological improvement. Taken jointly those stories convey that the community society adopts very varied kinds, reckoning on the cultural and institutional environments within which it evolves. The community Society is a phenomenal and unique quantity of direct curiosity in academia - fairly within the fields of social sciences, communique reports, and enterprise colleges - in addition to for policymakers engaged in technological coverage and fiscal improvement. company and administration specialists also will observe a lot of worth to them inside of this publication.

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Small and medium business networks are often ancillary to large corporations, in most cases to several of them, except in the Japanese keiretsu and Korean chaebol. Large corporations, and their subsidiary networks, usually form networks of cooperation, called, in business parlance, strategic alliances or partnerships. But these alliances are rarely permanent cooperative structures. This is not a process of oligopolistic cartelization. These complex networks link up on specific business projects, and reconfigure their cooperation in different networks with each new project.

This multimedia system, even in its current state of oligopolistic business concentration, is not characterized by one-way messages to a mass audience. This was the mass culture of the industrial society. Media in the network society present a large variety of channels of communication, with increasing interactivity. And they do not constitute the global village of a unified, Hollywood-centered culture. They are inclusive of a wide range of cultures and social groups, and send targeted messages to selected audiences or to specific moods of an audience.

The shape of this transformation was also influenced by the collapse of statism, as a result of the failure of the restructuring policies that had tried to address its economic and technological crisis. Indeed, precisely in the 1970s, the Soviet economy reached the point of quasi-stagnation, reversing decades of fast economic growth, and its technological development lost pace in relation to the West, particularly in the critical area of information and communication technologies. Our study on the matter (Castells and Kiselyova, 2003) has documented the direct relationship between the features of Soviet statism, based on the control of information and of the capture of technology in the military complex, and the economic and technological crisis of the Soviet Union.

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