The Four Levers of Corporate Change by Peter L. Brill

By Peter L. Brill

Describes 4 levers or switch drivers that managers and CEOs can use to start up swap and provides it momentum down the line: comprehend human nature, Wield strength skillfully and successfully, Use crew social techniques and hire powerful management. DLC: Organizational switch.

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During the nineteenth century for instance, the English Luddites saw their livelihoods jeopardized by industrialization and tried to stop it. There are Luddites inside every organization, and they will derail the change effort if you let them. Leaders must learn to mitigate the impact of natural human traitssuspicion, stubbornness, and anxietythat undermine change, while capitalizing on those positive human qualitiestrust, idealism, and dedicationthat make change work. Chapter 4 discusses some principles of human nature and how change leaders can apply them.

Management will still give primary attention to its shareholders, . . " An excellent example is the Chemical Manufacturing Association, whose member companies have developed a far-reaching initiative called Responsible Care. As part of Responsible Care, chemical companies include ordinary citizens on plant advisory panels and keep them informed of the facility's operations; they hold open houses to explain chemical manufacturing processes and attempt to allay any fears expressed by the community; and they sponsor joint safety drills with community fire departments and emergency medical teams so that everyone will be prepared in case of a chemical emergency.

Computers and communication systems will continue to alter the way companies operate internally while improving relationships with suppliers and customers. At large law firms, for example, computer networks now enable corporate clients to regularly review the work the firm is currently performing on their cases as well as the number of hours being billed to each case. Page 14 7. Stakeholder-focused. As Dr. Jerry Wind of the Wharton School explains, ''A company will not be able to operate as a closed entity cut off from society's needs and demands.

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