By Jim Green
This publication concentrates at the artistic middle of industrial, on tips to advance a thrilling company from the unique germ of an concept. It covers issues reminiscent of: discovering a good suggestion; Getting begun; making a profitable marketing strategy; investment your corporation; advertising what you are promoting; and, retaining development.
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Additional resources for Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise
Browse through the shelves for books on business administration and in particular, business planning. Choose the one(s) best suited to your particular needs. 2. Visit your local bank branches and obtain copies of their respective business start-up packs. 3. Make a start on assembling the bones of your plan, using the guidelines provided in this chapter. 4. Having completed (3) draft an executive summary to put at the front of your eventual business plan. 5. Make out an initial case for public sector assistance.
Once again a single page will suﬃce, but be precise. In my experience, the inclusion of a simple diagram or ﬂowchart works wonders. Your business objectives Your objectives must be detailed, well thought out and thoroughly researched. They should include not only the objectives for your embryo enterprise but also your own personal aspirations for the venture and how you plan to achieve the goals you’ve set. You’ll want to list them as they apply to the short, medium and long term. There’s nothing diﬃcult or mysterious about any of this, it’s simply a matter of doing it.
Structuring the executive summary You will write this only on completion of the entire plan but it must appear at the very beginning. Why? Because potential investors are unlikely to progress further in their reading unless you give them an immediate ‘handle’ on what you and your idea are all about. This is also the most diﬃcult section to write and usually takes a few attempts before you can satisfactorily mould it. It shouldn’t be any longer than a couple of pages so a great deal of thought has to go into what headings stay in and what ones are left out.