By Robin Williams, John Tollett, Dave Rohr
Study layout idea and functional information from the award-winning author/design workforce, Robin Williams and John Tollett!Robin Williams brought layout and typographic rules to legions of readers together with her best-selling Non-Designer's ebook sequence. Now she and designer/co-author John Tollett take you to the following point of artistic layout with useful recommendation and classes in composition, visible impression, and layout demanding situations. awarded in Robin and John's signature stylewriting that's so crystal transparent, it truly is obtainable to completely anyoneand illustrated with countless numbers of full-color layout examples, the tips during this ebook take on layout thought, visible puns, and format and photographs recommendations for real-world initiatives. constructing designers will enjoy the authors' resourceful process and well-chosen examples.Discover sensible and potent layout rules and conceptsand the best way to follow them to almost any project.Learn why a few designs are attention-getting and others are not.Learn tips on how to opt for simply the precise lookcorporate or informal, vintage or trendyfor particular kinds of tasks, akin to enterprise playing cards, letterhead and envelopes, newsletters and brochures, emblems, ads, and more.Test your layout acumen through evaluating before-and-after examples.Find a wealth of notion on your personal layout projects.Gain perception into the layout procedure by means of learning the paintings of visitor designers, who provide their own observation and insights.
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Extra info for Robin Williams Design Workshop
You can buy entire CDs of clip art or individual images, depending on the source, and of course, complete fonts. Check out the web sites and ask for the catalogs. Be sure to read the licensing agreement for the clip art you buymost of the time you can do anything you want with the images, but sometimes there are limitations. For instance, you might find that a CD containing reproductions of ancient maps says you can't use their images to make items like wrapping paper and greeting cards that you plan to resell.
Adjust the hue, saturation, and contrast of images by manipulating Photoshop's curves. You can create unlimited color variations that add pizzazz to your design. You can selectively control how much color appears and exactly where it appears using the saturation tools. Of course, a technique should be used to enhance your message, not merely to prove you can use Photoshop. On the image below, we painted colorful squiggles directly on top of the graphic. It makes a potentially boring and predictable icon a little juicier.
In addition to the many special effects filters and capabilities built into the most popular image editing software packages, there are hundreds of third-party plug-in filters available that can turn ordinary images into amazing visuals. Experiment with themlearn to use your software! For instance: • Add colorful embellishments to ordinary photos. • Change the color from ordinary to unusual or unrealistic. • Make a photo partially color. • Experiment with different compositing modes between layers.