By Robin Williams, John Tollett, Dave Rohr
Study layout idea and functional information from the award-winning author/design workforce, Robin Williams and John Tollett!Robin Williams brought layout and typographic rules to legions of readers together with her best-selling Non-Designer's ebook sequence. Now she and designer/co-author John Tollett take you to the following point of artistic layout with useful recommendation and classes in composition, visible impression, and layout demanding situations. awarded in Robin and John's signature stylewriting that's so crystal transparent, it truly is obtainable to completely anyoneand illustrated with countless numbers of full-color layout examples, the tips during this ebook take on layout thought, visible puns, and format and photographs recommendations for real-world initiatives. constructing designers will enjoy the authors' resourceful process and well-chosen examples.Discover sensible and potent layout rules and conceptsand the best way to follow them to almost any project.Learn why a few designs are attention-getting and others are not.Learn tips on how to opt for simply the precise lookcorporate or informal, vintage or trendyfor particular kinds of tasks, akin to enterprise playing cards, letterhead and envelopes, newsletters and brochures, emblems, ads, and more.Test your layout acumen through evaluating before-and-after examples.Find a wealth of notion on your personal layout projects.Gain perception into the layout procedure by means of learning the paintings of visitor designers, who provide their own observation and insights.