Mechanical Brides: Women and Machines from Home to Office by Ellen Lupton

By Ellen Lupton

Through the twentieth century, the promoting of household home equipment and workplace machines has been directed essentially towards ladies. Mechanical Brides examines this phenomenon via large pix (advertisements, catalog pages, photos) and analytical textual content.

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Mechanical Brides: Women and Machines from Home to Office

Through the twentieth century, the promoting of family home equipment and workplace machines has been directed essentially towards ladies. Mechanical Brides examines this phenomenon via wide photographs (advertisements, catalog pages, images) and analytical textual content.

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1904, Hotpoint inhoduces the fust commercially produced electric irons in the U. S. (Hardyment. 73). 1908, the invention of the small electric motor by A. J. Fisher enables the production of effective domestic washing machines and other appbances. Initially, the motors are sold as units separate from the appljances themselves (Hardyment. Gg). 1909. " General Electdc uses it for a conhol h o b on an iron in the late 1910s; it soon becomes popular for handles, replacing wood, and then for the "bodies" of telephones, cameras, and other objects (Sparke, 42).

Dass families to send their laundry out to commerdal establjshments. In each decade of this 40-year span, the number ofwomen employed in commercial laundries rises between 50 and r o o percent, exceeding by far the population growth (Kessler-Harris. 112). 1876. Alexander Graham Bell invents the telephone. Western Union hires Thomas Edison in 1877 to improve Bell's invention. Western Union sells the patent rights in 1879 to the N a t i o d Bell Company, which becomes American Telephone and Telegraph in I885 (Chandler).

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