Linda Hailey's kickstart marketing : the no-nonsense system by Hailey Linda

By Hailey Linda

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WHAT’S YOUR EQ? KEY YES: TWO POINTS SOMETIMES: ONE POINT NO: ZERO POINTS 1 I’m driven by achievement and success. __________ 2 When I experience failure, I’m quick to bounce back. __________ 3 I consider myself to be self-motivated and self-sufficient. __________ 4 I have been told I’m a natural salesperson. __________ 5 I don’t like the idea of working for somebody else. __________ 6 I’m great at thinking on my feet. __________ 7 I have superior communication abilities. __________ 8 I run towards challenges instead of backing away from them.

Communication: You can have the greatest business in the world, but if you can’t communicate your product or service, you’ll never succeed. Are you a natural born salesperson? Do you love to connect with customers and employees? Do you do your best work when speaking, writing, or expressing yourself? Getting your message across is vital to the overall wellbeing of your business. How strong a communicator are you? Execution: A plan is essential, but only if it’s properly executed. Do you get excited about the creative process but lose focus when it’s time to execute?

Purchasing a business is a complicated process, and you’ll eventually need to hire a team to perform the proper due diligence. This process begins when the buyer and seller sign a letter of intent. From there, the potential buyer has sixty to ninety days to uncover any unsavory information that may be lurking in the background. The due diligence process usually contains three parts—operational, financial, and legal—and should be performed by a lawyer and accountant who specialize in the process.

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