Left on Red: How to Ignite, Leverage and Build Visionary by Bill Glynn

By Bill Glynn

In Left on pink, enterprise capitalist and enterprise innovator invoice Glynn unearths how visionary thinkers and risk-takers construct nice businesses via doing the other of the predicted. Today?s coolest and so much winning businesses?including Google, Apple, and YouTube?were outfitted via those that holiday the foundations and produce radical rules to lifestyles. If you?re an entrepreneur or an government, this ebook can provide the muse and the information to carry your radical rules to life?and switch the realm within the procedure.

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Nations would lay down their arms rather than fight the monstrosity. The best businesses today draw from ancient strategists in their determination and commitment to dominate. Microsoft decimated Netscape. S. government sued Microsoft, it spotlighted the company’s power and reinforced its strength. The government’s action showed the world the behemoth that Microsoft was, and Microsoft had a business-is-war strategy that didn’t include backing down. It may sound like a simple philosophy, but this approach sets apart those who desire to conquer and those who actually do (or, in proper business book speak, those who execute, compete with every tool in the shed, and win in the marketplace, and those who don’t).

Mitch Davis, for instance, the founder of Massive and now a partner in a $450 million game company called Brash Entertainment, patented the use of advertising in games. Bang—Microsoft snapped Massive up fast. Imagine the psychographic attention of children and adults when playing a cool game. In the 1990s, when the game environment was taking off, the venture capital company my partners and I built quickly became a leader in the gaming space having taken Interactive Magic public and supporting the build out of Red Storm and other platforms.

Kids today spend as much time in cyberspace and playing online games as they do watching television.

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