Language and Ethnic Identity by William B. Gudykunst (Editor)

By William B. Gudykunst (Editor)

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Implications for issues of ethnolinguistic vitality and for the similarity attraction hypothesis are discussed. Hogg, Joyce & Abrams' (1984) study of language attitudes towards High German and Swiss German in Switzerland revealed that where language varieties do not differ in prestige, attitudes can be predicted to result from a social identity dynamic. Specifically, speakers will attract more favourable evaluations if they are perceived as ingroup members than as outgroup members. Thus, for example, regional accented speakers are perceived as more likeable and attractive (high solidarity) than are standard speakers (see Giles & Powesland, 1975).

Trudgill, P. (1983) On Dialect. New York: New York University Press. Turner, J. C. (1982) Towards a cognitive redefinition of the social group. In H. ), Social Identity and Intergroup Relations (pp. 15-40). Cambridge: Cambridge University Press. Williams, G. (1979) Language group allegiance and ethnic interaction. In H. Giles & B. Saint-Jacques (eds), Language and Ethnic Relations (pp. 5765). New York: Pergamon Press. < previous page page_33 next page > < previous page page_34 next page > Page 34 < previous page page_34 next page > < previous page page_35 next page > Page 35 Social Mobility and Language Use in an American Company in Japan 1 Patricia M.

Accordingly, the company chose an explicit English-only language policy. It was required for Japanese employees to use English when speaking with foreigners in Japan, the United States based corporate headquarters, and the offshore factories. ' Given the English-only language policy, the American company needs to hire Japanese employees who are bilingual in Japanese and English. However, this policy adds to already existing constraints on the company in hiring Japanese employees. First, the supply of bilingual Japanese is small, and the number of Japanese willing to work for a foreign company is even smaller.

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