Identity and Capitalism by Marie Moran

By Marie Moran

"This is a superb booklet that dispels myths approximately 'identity' and offers a cultural-materialist case for the learn of such key phrases and their preoccupations lower than the hegemony of neoliberal capitalism."
- Professor Jim McGuigan, Loughborough University

'Identity’, really because it is elaborated within the linked different types of ‘personal’ and ‘social’ id, is a comparatively novel thought in western inspiration, politics and tradition. The explosion of curiosity within the inspiration of identification throughout well known, political and educational domain names of perform because the Sixties doesn't signify the easy popularisation of an older time period, as is extensively assumed, yet fairly, the invention of an idea.

Identity and Capitalism explores the emergence and evolution of the assumption of id within the cultural, political and social contexts of up to date capitalist societies. opposed to the typical supposition that id constantly mattered, this publication exhibits that what we now examine sometimes as ‘personal id’ truly purely emerged with the explosion of intake within the late-twentieth century. It additionally makes the case that what we now contemplate as various social and political ‘identities’ in simple terms got here to be framed as such with the emergence of id politics and new social events within the political landscapes of capitalist societies within the 60s and 70s.

Marie Moran offers a tremendous new exploration of the articulation of the belief of id to the social good judgment of capitalism, from the ‘organised capitalism’ of the mid-twentieth century, as much as and together with the neoliberal capitalism that prevails this present day. Drawing at the paintings of Raymond Williams, the cultural materialist technique constructed the following offers an unique technique of addressing the political debates concerning the price of identification in modern capitalist societies.

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Indeed, the term is used casually and easily – ‘its very obviousness seems to defy elucidation: identity is what a thing is! ’ (Gleason, 1983: 910). So although questions of personal, group, national and corporate identity are recognised as complicated and problematic today, the very use of the term identity in reference to ‘who I am’ or ‘who we are’ is not. indd 34 9/1/2014 5:18:11 PM ‘Identity’: A Keyword Analysis 35 give rise to, rather than on the very use of identity to refer to these matters to begin with.

8 IDENTITY: A SIGN OF THE TIMES? How should we explain this huge explosion in use of the term identity across academic, political, popular cultural, commercial and literary spaces from roughly the 1960s? And what does it tell us about the longevity or otherwise of identity concerns? Those accounts which posit a new salience of identity in western societies, evident in the shift to identity politics, multiculturalism and identity-based forms of consumption in particular, tend to pay little attention to the explosion of use of the term itself.

Identity, I suggest, is not simply a new word to describe old issues, nor an old word invested with new meanings, but a word that carries and encapsulates a new way of thinking about and engaging with a range of social, political and human concerns, which in turn, changes and affects the concerns and the conditions which give rise to them. A shared but hidden assumption of these theorists who recognise the novelty of use and meaning of the word seems to be that that to which identity refers precedes its naming (albeit in a messy and complicated way).

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