Hospitality Sales and Promotion (Professional Hospitality by Derek Taylor

By Derek Taylor

'Hospitality revenues and advertising' is the basic consultant for each supervisor within the hospitality desirous to in achieving greatest gains from their revenues promotions. functional and down-to-earth, this consultant discovers:* who's your purchaser? marketplace segments and teams* how are you going to succeed in them successfully? the secrets and techniques of profitable public relatives* new and standard applied sciences; from junk mail to utilizing the web to greatest advantage.Derek Taylor has a wealth of expertise within the hospitality and has labored with and prompt quite a few foreign company hospitality businesses. Concrete and suitable case reviews and examples from his adventure are used to demonstrate in the course of the consultant, from businesses akin to: Whitbread, Hilton overseas, Pizza show and Stakis. a vital, useful and explanatory consultant to revenues promotionInternational case studiesWell-known, skilled writer

Show description

Read or Download Hospitality Sales and Promotion (Professional Hospitality Guides) PDF

Similar small business & entrepreneurship books

Tax Power for the Self-Employed: Straightforward Advice from an Expert

Should you google Tax energy the Powers Tax companies web site will arise displaying that the word Tax energy is a hallmark of Powers & corporation and has been due to the fact 1999. there's totally no organization among this e-book and Powers & corporation or Powers Tax provider or the Tax strength web site.

101 Best Home Businesses

This booklet deals particular and concise details that offers a person desirous to commence a house enterprise a correct glimpse on the one hundred and one most sensible possibilities. every one enterprise profile tells you what you must comprehend, how a lot you will need to speculate, how challenging you will have to paintings, and what returns you could anticipate.

The Business of Options

"Thousands of scholars have benefited from Marty’s skill to translate the analytical complexities of strategies buying and selling into phrases and ideas that may be utilized by means of mathematicians and non-mathematicians alike. This e-book displays his certain sort very basically and takes the reader from a pragmatic research of the fundamental techniques to a complete dialogue of the chance administration ideas and controls required to remodel a technical wisdom of the topic right into a winning company proposition.

Extra resources for Hospitality Sales and Promotion (Professional Hospitality Guides)

Sample text

1 Make a list of the contacts who could give you last minute business. Make sure the list includes their fax numbers. 2 During any period which is remotely busy, let these clients know you do have space by fax during the night. The Night Porter will have the time to send these faxes. 3 Help the Night Porter by programming your fax machine, so that it can send the faxes out more quickly and simply. 4 Help yourself by having sets of letters available – with fax numbers filled in – so that you just have to overprint a set with the date and give them to the Hall Porter.

So in order to estimate the value of teletext, you have to subtract a part of the revenue as not applying to the investment. ) and then you finish up with a profit – or a loss. We finished up with a profit. The marketing budget included the cost of sales people. Here the important factor was how much business they produced when the hotels needed it. The Highlands is a difficult area to sell in the winter, so any business they could find during that period was very helpful indeed. On the other hand, if the sales people came in with August business it could be said that others would have stayed if the new business hadn’t done so.

You also have to set up a monitoring system. Are the sales policies actually being carried out – and carried out effectively? Take a simple example. Everybody wants to keep regular guests. When they read the papers, they are inundated with special offers from your competitors to leave you. In a hotel this is less likely to happen if you get their next booking before 19 they check out. For that to happen, the receptionist who checks them out, needs to say ‘We have a number of busy periods coming up, Mr Jones.

Download PDF sample

Rated 4.80 of 5 – based on 14 votes