By Derek Taylor
'Hospitality revenues and advertising' is the basic consultant for each supervisor within the hospitality desirous to in achieving greatest gains from their revenues promotions. functional and down-to-earth, this consultant discovers:* who's your purchaser? marketplace segments and teams* how are you going to succeed in them successfully? the secrets and techniques of profitable public relatives* new and standard applied sciences; from junk mail to utilizing the web to greatest advantage.Derek Taylor has a wealth of expertise within the hospitality and has labored with and prompt quite a few foreign company hospitality businesses. Concrete and suitable case reviews and examples from his adventure are used to demonstrate in the course of the consultant, from businesses akin to: Whitbread, Hilton overseas, Pizza show and Stakis. a vital, useful and explanatory consultant to revenues promotionInternational case studiesWell-known, skilled writer
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Extra resources for Hospitality Sales and Promotion (Professional Hospitality Guides)
1 Make a list of the contacts who could give you last minute business. Make sure the list includes their fax numbers. 2 During any period which is remotely busy, let these clients know you do have space by fax during the night. The Night Porter will have the time to send these faxes. 3 Help the Night Porter by programming your fax machine, so that it can send the faxes out more quickly and simply. 4 Help yourself by having sets of letters available – with fax numbers filled in – so that you just have to overprint a set with the date and give them to the Hall Porter.
So in order to estimate the value of teletext, you have to subtract a part of the revenue as not applying to the investment. ) and then you finish up with a profit – or a loss. We finished up with a profit. The marketing budget included the cost of sales people. Here the important factor was how much business they produced when the hotels needed it. The Highlands is a difficult area to sell in the winter, so any business they could find during that period was very helpful indeed. On the other hand, if the sales people came in with August business it could be said that others would have stayed if the new business hadn’t done so.
You also have to set up a monitoring system. Are the sales policies actually being carried out – and carried out effectively? Take a simple example. Everybody wants to keep regular guests. When they read the papers, they are inundated with special offers from your competitors to leave you. In a hotel this is less likely to happen if you get their next booking before 19 they check out. For that to happen, the receptionist who checks them out, needs to say ‘We have a number of busy periods coming up, Mr Jones.