Global contexts by Mark Wigan

By Mark Wigan

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Photomontage is a technique of Tristan Tzara founded the A descendent of Dada, the creating a new composite image international art movement Dada anarchic, music, art, street by superimposing, combining in Zurich in 1916. It employed fashion and political subculture or merging photographic images nihilism, ridicule and anti-art punk rock emerged at a time from different sources. to negate traditions, social of social and political unrest in conventions and moral values of 1970s London and New York.

Gather information on and enhance your Four P’s (Product, Price, Place and Position – these are collectively known as the ‘marketing mix’) to effectively research your market, fix a pricing strategy and create advertising and promotional plans. ‘U R a Rock Star’ by Al Heighton This image was hand drawn, scanned and then redrawn digitally with the use of a mouse. It was created as a self-promotional poster for the illustrator. W Illustration and education 30–31 Projects X Projects Project 1: Project 2: Project 3: Six cognitive levels Emerging markets Colour Create a series of six illustrated Create a series of illustrations Design and illustrate a brochure heads that interpret the six for a magazine on the theme of for designers and illustrators to cognitive levels of behavioural emerging markets around the inform them of the importance complexity in Bloom’s Taxonomy world offering new opportunities of colour in producing work for of Educational Objectives: for designers, illustrators and different cultures.

W Art and industry 42–43 Visual codes X Simplicissimus Émile Coué (1857–1926) from the cover of ‘Simplicissimus’ magazine, 12th December 1925 (colour litho) By Thomas Theodor Heine The influential German magazine Simplicissimus was far less whimsical than Punch. Founded in 1896 by publisher Albert Langen and artist Thomas Theodor Heine, Simplicissimus combined biting satirical and political commentary with striking graphic art Heine was a co-founder of Simplicissimus and created 2500 drawings for the magazine.

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