Franchising & Licensing: Two Ways to Build Your Business by Andrew J. Sherman

By Andrew J. Sherman

Are highbrow property-leveraging and enlargement options resembling franchising and licensing stable how you can develop your corporation? an increasing number of companies--across an ever-expanding spectrum of goods and services--are learning that convinced, they're. Now, in a newly up-to-date revision of a ebook relied upon by means of hundreds of thousands of industrial executives, this is the strategic advisor you have been trying to find that will help you create and deal with an effective, ecocnomic, and uncomplicated company progress plan and utilize your intangible resources within the new millennium. hugely acclaimed because the excellent sensible making plans consultant for early-stage and rapidly-growing companies, the 1st variation of Franchising and Licensing spearheaded the luck of millions of latest businesses. This re-creation contains the newest advancements and developments in franchising, licensing, and different development concepts in keeping with strategic distribution partnering relationships with neighborhood assets who use their very own capital to accomplish progress targets. With its transparent, specialist tips, one could select the simplest how one can: * stay away from the typical pitfalls of franchising, licensing, joint ventures, distributorships, and different leveraged advertising and marketing constructions * comprehend the foremost administration, operational, and felony concerns thinking about construction a good franchising software * leverage highbrow estate to penetrate new markets, extend industry percentage, and construct client and model loyalty Franchising and Licensing, moment variation, is usually your key to minimizing the disputes that so frequently plague franchising and different partnering-based enterprise buildings. It demonstrates truly easy methods to specialise in caliber and coaching to make sure that volume and growth will stick to. It exhibits you the way to construct a transparent dedication to caliber, equity, and powerful communique in a fashion that pervades all of your actions. And it additionally presents specified, specialist counsel via such the most important parts of the enterprise courting as safety of highbrow estate, box help, regulatory compliance, co-branding thoughts, qc structures, mergers and acquisitions, foreign enlargement, or even litigation.

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2. License agreements United States. I. Title. 8'708dc2198-41138 CIP © 1999 Andrew J. Sherman. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019.

The brand includes the franchisor's trademarks and service marks, its trade dress and decor, and all of the intangible factors that create customer loyalty and build brand equity. The operating Page 4 system essentially "delivers the promise," thereby allowing the franchisee to maintain customer relationships and build loyalty. The ongoing support and training provide the impetus for growth, giving the franchisee the tools and tips to expand its customer base and build its market share. Responsible franchising also means that the franchisor's management team understands that its role must change.

I couldn't ask for a more supportive family. Page 1 PART ONE MANAGEMENT SYSTEMS Page 3 Chapter 1 The Foundation of Franchising Over the last three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Recent International Franchise Association (IFA) statistics demonstrate that retail sales from franchised outlets make up nearly 50 percent of all retail sales in the United States, estimated at over $850 billion and employing some 9 million people in 1997.

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