By Andrew J. SHERMAN
For good over a decade, Franchising & Licensing" has been the normal reference for executives, experts, and teachers. overlaying each point of those complicated yet hugely ecocnomic enterprise options, the hot 3rd variation is acceptable to household and foreign franchising projects alike. each bankruptcy has been stated to the minute, with well timed and exact info on matters reminiscent of: * growing market-responsive revenues, advertising, and globalization thoughts * elevating capital, structuring agreements, and retaining highbrow estate * assembly regulatory, criminal, and employment criteria * setting up quality controls and compliance measures * assessing possibilities for mergers & acquisitions, joint ventures, and different choices to franchising choked with illuminating examples, tales from the sphere, and dozens of types for drafting franchising agreements and licensing courses, " Franchising & Licensing" is still the definitive source for companies in a myriad of industries."
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Extra resources for Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
It is incumbent on the franchisor to develop quality-control criteria and specifications for the selection and approval of these vendors. The mechanics of the vendor approval process should be reviewed by legal counsel in order to consider all applicable principals of antitrust law. Qualification standards must be carefully developed, clearly communicated, and reasonably enforced throughout the franchise system. Nepotism, greed, and the failure to approve qualified suppliers are causes of constant conflict between franchisors and franchisees, as discussed in Chapter 9.
What other products should be recommended to the customer when the sandwich is ordered? Now multiply the answers to these questions by the number of issues that must be addressed in order for the franchisee to properly operate the specific franchised business, and you begin to get a feel for the level of detail required. For example, the operations manual of a temporary services franchisor will emphasize hiring and recruiting techniques, sales training, interviewing and screening methods, development of referrals, fee structure, use and protection of the proprietary computer system and database, public relations, and administrative management.
The more often they need to call you for assistance, the larger the administrative staff (and thus overhead) you need to maintain. 7. Remember that the manual is confidential and proprietary. As such, it should be treated as a trade secret under the law of intellectual property. Procedures must be developed for protection and care of the manual by each franchisee and its employees. Access should be restricted to those on a ‘‘need to know’’ basis. Remember that the manual is licensed, not sold to a franchisee.