By Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan
This ebook describes study on low-literate, terrible purchasers and in subsistence marketplaces, the ensuing improvement of an cutting edge market literacy academic software that allows patron and entrepreneurial literacy, and implications of the examine and the tutorial application for enterprise, schooling, and a number of disciplines and services. There are vital assets that folks residing in subsistence have to functionality within the financial realm: funds and knowledge. The ebook describes an academic application that specializes in allowing accepted abilities in regards to the market. This application makes use of the “know-why” or an realizing of marketplaces as a foundation for the knowledge of being an educated consumer or vendor. This quantity discusses implications of the examine and the tutorial software for non-profit businesses, for learn and perform in schooling, for company study and perform, and for educational and utilized research.
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Extra info for Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
The fees would cost around Rs. 60 and medicine would cost around Rs. 100, so it would cost a total of Rs. 160. But, we visit the same doctor here and try to finish it within Rs. 100. Interviewer: Administering injection is … for what kind of problems? Is the injection for fever? Kavitha: He would administer injection if we go with fever or cough with cold. Earlier, he provided both the injections and medicines. Now, it is not like that. He would inject if we buy the drugs from medical stores and give it to him.
Rani: We get treatment from the private practitioner only for children. Interviewer: Is the private hospital located nearby or at some distance? Rani: It is situated near my house. Interviewer: How much do you pay as doctor’s fees? Rani: He would charge Rs. 20 and provide drugs too. When we go for treatment for cough and cold, he would give cough medicine, tablet (pill), everything. He would prescribe medicine, if we feel that the child is too ill and ask him to prescribe. Otherwise he won’t prescribe.
I would not give the money back. Here is an example where there may be intense pressure to customize offerings for one individual. However, Velamma resists at all costs; the consequences if she accepts would be all buyers making similar demands. In fact, even if someone refuses to pay, the seller has to take a stand and insist that payment be made. 6 Products and Purchases 13 Whether payment is expected or is likely is a separate issue. The seller cannot be seen as wavering on the issue of payment because others will take the cue from it.