By Bill Carter
Within the government workplaces of the 4 significant networks, sweeping alterations are happening and billions of greenbacks are at stake. Now invoice Carter, bestselling writer of The past due Shift, is going behind the curtain to bare the interior workings of the tv undefined, taking pictures the genuine photographs of the larger-than-life moguls and stars who make it the sort of cutthroat enterprise.
In a time of sweeping media switch, the 4 significant networks fight for the eye of yankee audience more and more distracted via cable, games, and the web. in the back of boardroom doorways, tempers flare within the look for hit indicates, which regularly get at the air in simple terms by chance. The fierce pageant creates a pressure-cooker setting the place something can ensue . . .
• NBC’s fall from grace—Once the undisputed king of top time, NBC plunged from first position to final position within the scores during a unmarried season. what's going to be the cost of that collapse—and who can pay it?
• CBS’s gradual and regular race to the top—Unlike NBC, CBS, below the management of CEO, Leslie Moonves, engineered the most astonishing turnarounds in tv heritage. yet during this ruthless global, you’re basically nearly as good as final week’s scores . . . .
• ABC’s brilliant resurrection—Lost and Desperate Housewives—have introduced ABC the type of good fortune it could actually basically dream of some time past. So why don’t the executives chargeable for these hits paintings there any more?
• the top of the scoop as we all know it—In a stunningly brief time period, all 3 of the key community information anchors—Dan really, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for how to maintain community information appropriate in an period of 24/7 information.
• loopy Like Fox—They’re outrageous, unconventional, and sometimes off-putting, yet progressively more everyone is looking at Fox exhibits. so much of all they maintain staring at American Idol. How did Simon Cowell snooker himself right into a large payday? remain tuned . . .
In determined Networks Bill Carter digs deep contained in the undefined, providing completely impossible to resist “dish” that you just won’t locate at any place else. It’s the best booklet to learn while there’s not anything on television.
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Extra info for Desperate Networks
Zucker had made few real friends during his sojourn in Los Angeles, mostly because he never embraced the Hollywood life or the Hollywood game. He had made his share of enemies, though, mainly with his aggressive personality and his special talent for soaking up all the attention in every room, especially those with reporters in them. Preston Beckman, the prime-time scheduler for the Fox network, who had held the same job at NBC during the glory years of the nineties, before leaving with some bitterness just before Zucker arrived, was blunt in his assessment of Zucker's performance at NBC Entertainment.
During the 1995 upfront week that May in New York, Tisch invited Moonves to dinner at an uptown restaurant, Coco Pazzo, often frequented by the media crowd. Moonves worried about how smart it was for them to be seen together with everyone in town for the upfronts. Tisch said nobody would believe they would be stupid enough to be seen together if they were working on an employment deal. Quietly, the paperwork was being finalized. Moonves got word the deal was closed while attending the ABC post-presentation party Tuesday evening at the Museum of Natural History.
Given the prevailing opinion of Tisch as a stern taskmaster who had eviscerated CBS, Moonves was surprised to find the old man so avuncular, almost grandfatherly. Tisch asked Moonves what he thought of the people at C B S , why things were going so wrong. Les offered some opinions. He did not campaign for the job, but he easily demonstrated that he knew the competitive landscape; he knew talent; he knew the business inside and out. Moonves still expected that Warner would make him an offer and he'd stay on.