100 best retirement businesses by Lisa Rogak, David H. Bangs

By Lisa Rogak, David H. Bangs

During this extraordinary publication, Rogak and Bangs carry retirees the interior details at the finest and so much profitable companies for them--information bought correct from the vendors themselves. The authors decide on a hundred of the main attention-grabbing retirement businesses--some part-time, a few seasonal--and describe the enterprise, the way it operates everyday, and the rewards and downsides.

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See p. ) Or you may know that you're going to need an income aside from Social Security and other benefits when you retire, and you're looking for ideas about how to get it. Ed Strom found himself in that situation when he retired from the military. As you'll see on p. 88, he came up with the right answer for him. Page xii Or perhaps you know exactly what you want to do, but don't know how to do it or if it will work. The assessment exercises and questionnaires starting on p. 14 will be especially helpful to you.

There are already many agencies. Page 32 How to Market the Business: Publicity, word of mouth, referrals, sensational presentations. The Pros: With a background in advertising, it can be satisfying to run a small agency that specializes in one particular market without all the politics of a regular agency. The Cons: It's an uphill battle. Clients can be fickle. Special Considerations: Specialty advertising agencies that focus on one market are the way to go for the '90s. For More Information: Advertising Age, 740 Rush Street, Chicago, IL 60611.

All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher. Printed in the United States of America 97 98 99 10 9 8 7 6 5 4 3 Library of Congress Cataloging-in-Publication Data Rogak, Lisa Angowski 100 best retirement businesses/Lisa Angowski Rogak with David H. Bangs.  cm.  Small businessManagement.  Bangs, David H.  Title: One hundred best retirement businesses. 041dc20 CIP Upstart books are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs.

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